While Fossil offers quality and craftsmanship, it does not meet the traditional criteria of luxury timepieces, which often encompass heritage, limited production, premium materials like precious metals, and intricate mechanical movements.

If you are someone who wants a watch that just works and is easy to buy, Fossil is definitely a brand that suits your needs. However, even though it is relatively affordable compared to other luxury brands, the price is relatively expensive.

Their brands include Fossil, Relic, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches. Fossil also makes licensed accessories for brands such as BMW, Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Kate Spade New York, Tory Burch, Chaps, and Armani Exchange.