Unlike those of certain haute horologists, TAG Heuer's watches generally do not experience substantial appreciation in value. They are often considered entry-level luxury watches designed to be accessible and enjoyed by a wider audience. TAG takes pride in this, and they know what they're doing.

Though TAG Heuer is undeniably within the realm of luxury watches, it's a relatively affordable brand for the industry. Some refer to this as a value-added luxury brand. Even a cheap Rolex can easily be more than three times the price of a TAG Heuer.

TAG Heuer's sparkling, new tourbillon is encrusted with 12kt of lab-grown diamonds, their most expensive watch to date. Innovation and redefining frontiers is in our DNA,” says TAG Heuer CEO Frédéric Arnault.

Examine And Verify TAG Heuer Serial Number Each TAG Heuer watch has an exclusive serial number, making this one of the most significant ways to verify authenticity. You may see the TAG Heuer serial number on the caseback. It should be engraved on the edge of the crystal for models with a transparent caseback.