Names like Rolex and Patek Philippe are legendary in the watch world, but there are plenty of classic brands that are slightly more affordable which will still hold value over time. Among these are Swiss brands like Maurice Lacroix, Frederique Constant, and Raymond Weil, as well as Germany's Mühle and the UK's Storm.

Many watch collectors generally consider Maurice Lacroix as an enjoyable entry-level watch while you can get a satisfying quality at an affordable price range. In its current catalog, the Maurice Lacroix Masterpiece, Maurice Lacroix Aikon and Maurice Lacroix Eliros are sought-after collections.

Maurice Lacroix is a Swiss luxury watchmaker based in the Canton of Jura and headquartered in Zürich.

The majority of Maurice Lacroix's watches use ETA's movements which find happy homes in ML's watches. Maurice Lacroix is proud to feature many different ETA movements (both mechanical and quartz) in many (but not all) of their timepieces.