While not all TAG Heuer watches hold their value, as well as some luxury counterparts, the brand's iconic models and vintage pieces have demonstrated stronger value retention. The Monaco, Carrera, and Autavia stand out as examples of watches that generally hold their value better within the TAG Heuer lineup.

Each TAG Heuer watch has an exclusive serial number, making this one of the most significant ways to verify authenticity. You may see the TAG Heuer serial number on the caseback. It should be engraved on the edge of the crystal for models with a transparent caseback.

In a nutshell, while the vast majority of TAG Heuer watches do not hold value in comparison to the big luxury brands like Rolex and Patek Philippe, its rare or vintage pieces do hold excellent resale value and fare better in terms of value.

TAG Heuer Monaco from AED19,314 in UAE.