Examine And Verify TAG Heuer Serial Number Each TAG Heuer watch has an exclusive serial number, making this one of the most significant ways to verify authenticity. You may see the TAG Heuer serial number on the caseback. It should be engraved on the edge of the crystal for models with a transparent caseback.

Luxury watches like Tag Heuer are more likely to hold their value compared to other watch brands. They age well over many years due to the quality and valuable materials in the watch, as well as the brand name itself.

TAG Heuer is not in any way related to Rolex other than the fact that they're both swiss watchmakers. Is There Any Better Watchmaker Than Rolex? It's hard to say as opinions vary, depending on watch type and price points. But some of the few luxury watchmakers touted to make better watches than Rolex are A.

TAG Heuer is based in La Chaux-de-Fonds, Switzerland, and is led by CEO Frédéric Arnault. Jack Heuer, great-grandson of the founder, is the honorary chairman. TAG Heuer maintains a watchmaking workshop in Cornol, Switzerland, and a watchmaking factory in La Chaux-de-Fonds.