While choosing between a Rolex and TAG Heuer all comes down to preference and budget, we can't deny that Rolex is the better brand in this comparison. TAG Heuer is a world-class watchmaker, but Rolex plays on a different level. You can't go wrong with either if you're interested in a famous luxury watchmaker.

Who owns Tag Heuer? TAG Heuer is owned by an international conglomerate called LVMH (Louis Vuitton Moet Hennessy).

Luxury watches like Tag Heuer are more likely to hold their value compared to other watch brands. They age well over many years due to the quality and valuable materials in the watch, as well as the brand name itself.

Most well-versed watch collectors would say that Breitling is a more respected and prestigious watchmaker and hold Breitling as a brand, to a higher standard than TAG Heuer. There are always those collectors that would swear by Breitling but still own a TAG Monaco or a Carrera Heuer 01 in his or her collection.