While choosing between a Rolex and TAG Heuer all comes down to preference and budget, we can't deny that Rolex is the better brand in this comparison. TAG Heuer is a world-class watchmaker, but Rolex plays on a different level. You can't go wrong with either if you're interested in a famous luxury watchmaker.

Luxury watches like Tag Heuer are more likely to hold their value compared to other watch brands. They age well over many years due to the quality and valuable materials in the watch, as well as the brand name itself.

In a nutshell, while the vast majority of TAG Heuer watches do not hold value in comparison to the big luxury brands like Rolex and Patek Philippe, its rare or vintage pieces do hold excellent resale value and fare better in terms of value.

TAG Heuer makes robust and durable watches that will continue to work perfectly for many years. What is important to remember is that the TAG Heuer brand has a heritage that not all Swiss watch brands can enjoy.