Is Bulova a luxury watch brand? While not typically considered a luxury brand, some Bulova watches, especially the vintage and limited edition ones, are considered collectibles and are priced similarly to entry-level luxury watches.

Bulova is an affordable luxury brand. They're still considered to be of the same, high quality as other luxury brands. When it comes to quality, both Bulova and Tissot watches offer great deals. This means that if you're looking for a watch with a low price or are on a tight budget, go with Bulova instead of Tissot.

The inside of the case back will typically be marked with the name “Bulova”; the exterior of some case backs are also marked (rarely with the name, but often with a recognizable Bulova date code after 1948). Case signatures often seen on legitimate Bulovas include: Bulova, American Standard. Bulova Watch Co.

Bulova wristwatches from this period which have the highest value estimates include valuable precious gemstones and metals in their bands and faces. Watches made with 14K and 18k gold, rose gold, and white gold can be sold for a few hundred to a few thousand dollars, while the enamel watches will sell for a bit less.