The inside of the case back will typically be marked with the name “Bulova”; the exterior of some case backs are also marked (rarely with the name, but often with a recognizable Bulova date code after 1948). Case signatures often seen on legitimate Bulovas include: Bulova, American Standard. Bulova Watch Co.

Is Bulova a luxury watch brand? While not typically considered a luxury brand, some Bulova watches, especially the vintage and limited edition ones, are considered collectibles and are priced similarly to entry-level luxury watches.

Bulova is an American timepiece manufacturing company that was founded in 1875 and has been owned by Japanese multinational conglomerate Citizen Watch Co. since 2008.

Since the Bulova company produced a prolific number of affordable watches during the mid-20^th century, most vintage Bulova watch values are usually not much over $50 depending on the watches' condition and the quality of the materials used to make them.