Newer pieces have better resale value than older ones. TAG uses diamonds in their designs which makes them very classy-looking pieces so you can see why they're such an expensive brand compared to other high-end names like Rolex or Omega. A basic stainless steel Tag will cost around $5000.

In a nutshell, while the vast majority of TAG Heuer watches do not hold value in comparison to the big luxury brands like Rolex and Patek Philippe, its rare or vintage pieces do hold excellent resale value and fare better in terms of value.

TAG Heuer makes robust and durable watches that will continue to work perfectly for many years. What is important to remember is that the TAG Heuer brand has a heritage that not all Swiss watch brands can enjoy.

Through sparking a dialogue between heritage and innovation, TAG Heuer watches blend luxury and high performance. TAG Heuer's exceptional timepieces express the very essence of Swiss watchmaking expertise, combining high standards and excellent know-how.