TAG watches are also reliable and continue to maintain good time which is another factor as to why they'll hold their value. However, whether or not your TAG watch will hold its value, will ultimately depend on how well it's looked after, and the model purchased.

Tag Heuer is a solid brand, it is considered an entry level swiss made watch. Especially their self winding movements. Obviously, you get what you pay for, and within the high end market they are considered on the low end but they are a solid, long lasting product.

Yes. Tag takes $350 in parts from other manufacturers, assembles and then sells for $2000. A truly un-unique time piece. Not bad but nothing special.

The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.