While they aren't watch snobs by any means, their main points were that Fossil watches are only fashionable and affordable, but nothing else. They don't have a time-honored horology history, nor do they have a great, interesting heritage. Most of their watches are produced based on the latest fashion and trends.

Fossil is not considered a luxury watch brand. Instead, it is known for offering stylish and affordable fashion watches. Fossil watches typically feature quartz movements and are made from materials like stainless steel and leather.

Fossil has design studios in Biel, Switzerland, close to Rolex as well as manufacturing facilities in China and distribution centers in Dallas, Germany, and Asia.