Pros. Chanel watches, particularly the J12 series, are highly sought after for their design and quality. Their timepieces are more likely to retain their value over time compared to other fashion brands.

To tell if a Chanel J12 is real, first look at the face. If it says "automatic," but you hear the second hand ticking, the timepiece is likely a fake. You can also turn the timepiece over and examine the back of the case. Authentic watches will have the serial number but not the style and reference numbers.

It is privately owned by the Wertheimer family and has been headquartered in London since 2018. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear.

The Calibre 12.1 automatic movement is specially developed by Kenissi, the manufacturer behind Tudor Calibres MT5601 and MT5652. Tudor is a sister company to Rolex, founded by Hans Wilsdorf in 1926.