In a nutshell, while the vast majority of TAG Heuer watches do not hold value in comparison to the big luxury brands like Rolex and Patek Philippe, its rare or vintage pieces do hold excellent resale value and fare better in terms of value.

Each TAG Heuer watch has an exclusive serial number, making this one of the most significant ways to verify authenticity. You may see the TAG Heuer serial number on the caseback. It should be engraved on the edge of the crystal for models with a transparent caseback.

Who owns Tag Heuer? TAG Heuer is owned by an international conglomerate called LVMH (Louis Vuitton Moet Hennessy). The CEO of TAG Heuer is a great watchmaker by the name of Jean-Claude Biver.

Do Tag Heuer Watches Hold Their Value? Luxury watches like Tag Heuer are more likely to hold their value compared to other watch brands. They age well over many years due to the quality and valuable materials in the watch, as well as the brand name itself.