Horologists usually associate Tag with people who want a nice watch but know nothing about watches. Tag didn't do itself a lot of favors when it cheapened its brand identity and quality in the 90s.

Luxury watches like Tag Heuer are more likely to hold their value compared to other watch brands. They age well over many years due to the quality and valuable materials in the watch, as well as the brand name itself.

Beyond its impeccable design, TAG Heuer watches hold their value remarkably well, making them a smart investment choice for collectors and enthusiasts alike.

A fundamental product detail to know is that Tag Heuer engraves important identification numbers onto the case back of every watch that they sell. The watch serial number and the model number can be readily seen on each and every one. If these numbers are missing you can be suspicious of the rest of the watch.