Through sparking a dialogue between heritage and innovation, TAG Heuer watches blend luxury and high performance. TAG Heuer's exceptional timepieces express the very essence of Swiss watchmaking expertise, combining high standards and excellent know-how.

In a nutshell, while the vast majority of TAG Heuer watches do not hold value in comparison to the big luxury brands like Rolex and Patek Philippe, its rare or vintage pieces do hold excellent resale value and fare better in terms of value.

They make many types of great watches, they are a recognized brand, they are stylish, and many are also sporty. They offer great value for the features they provide. They make very precise chronographs, and manufacture everything from affordable quartz watches to affordably priced highly complicated watches.