It's popular to hate on them because they're popular (the two luxury brands most people can even name) and since they aren't bought by the most discerning of consumer, stuffy enthusiasts turn their nose up at them. Tag turned themselves into the “Nickleback” of watches with cheap watches posing as luxury offerings.

Most well-versed watch collectors would say that Breitling is a more respected and prestigious watchmaker and hold Breitling as a brand, to a higher standard than TAG Heuer. There are always those collectors that would swear by Breitling but still own a TAG Monaco or a Carrera Heuer 01 in his or her collection.

Through sparking a dialogue between heritage and innovation, TAG Heuer watches blend luxury and high performance. TAG Heuer's exceptional timepieces express the very essence of Swiss watchmaking expertise, combining high standards and excellent know-how.